What have I done?
You are waking up slowly and it gradually dawns upon you that you have just signed away a massive chunk of your hard earned cash.
You had left the house just to browse or to deliberately purchase one item and it happened. He/she was really cute, the silver tongue began wrapping it’s velvety words around your tired mind and drawing you in like some mesmerising trance.
“You work hard and long,” the justification began to build as they seemed to reach parts of your mind that few people could; “it isn’t that much really,” I can comfortably afford it as long as nothing drastic changes.
But before you know it your ‘set’ budget is a mile behind you and the salivating sales representative has your inky mark drying on the paper in triplicate.
I was 17, the thought of a hovercraft had dropped into my mind from nowhere or somewhere. Perhaps a flyer or an advert showing smiling happy men with their grown up toy whizzing seamlessly from land to water in joyous satisfaction. This was in the days when real men went fishing or hunting or some other hirsute occupation.
I was a trailblazer for the man toy.
Friday came and I strode into the grown up section of the toy department without a single shred of hesitation. “Fetch me down your finest hovercraft my good man, oh and a squillion batteries as well please and thank you.” Imagine my delight and self congratulations when informed that it was in fact rechargeable batteries that were pre-installed; a great bargain indeed.
Four hours later after 23 minutes of action the thing was dead and I hated it.
Eighty percent of my salary for the week was lying powerless and still on the floor with a mountain of my disgust piled on top of it. The joy of anticipation had melted into abject hatred and an overwhelming feeling of disappointment.
How many will be sitting today with items that they never really needed or wanted until the large numbers before them indicated an opportunity too good to miss.
Buyer’s remorse is a salesmans worst nightmare. We were taught to massage every corner of the ego, close every question and answer every worry before leaving the customer. Most people who sign for a big ticket item experience it to some degree. The job of the sales team is not over when the pen is laid down on the desk; it is over when the cooling off period is finished and the finance or check has cleared.
They don’t want you to know that. I miss aspects of my job in sales but not that one.
I took my toy back to the shop; but because it wasn’t defective (apparently 23 minutes for a 5 hour charge was acceptable to the manufacturer) I had to settle for vouchers. There was nothing else that I wanted and I never returned to the store.
I have learned a lot since then, that wasn’t my last impulse buy but the slow research that we now apply has taken the heat and pressure away. Many salesmen have retreated with disappointed looks from our door and presence being assured that, “no, I don’t need to buy today to get the final, final discount.”
Freedom from things is a blessing that I am deeply grateful to have been taught.
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